“Hey," said Shadow. “Huginn or Muninn, or whoever you are.”
The bird turned, head tipped, suspiciously, on one side, and it stared at him with bright eyes.
“Say ‘Nevermore,’” said Shadow.
“Fuck you,” said the raven.”
People believe, thought Shadow. It’s what people do. They believe. And then they will not take responsibility for their beliefs; they conjure things, and do not trust the conjurations. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe: and it is that belief, that rock-solid belief, that makes things happen.
- Neil Gaiman, American Gods